Buick wanted to drive brand advocacy and content discovery to users and ensure high quality content and messaging to align with luxury performance audience. The demographic that Buick wanted to mainly target were; Adult Males, Ages 34-64, HHI $100K+, Professionals, Executives, Self, Passion for traveling, learning, golfing, gardening, exercising, volunteering, community involvement, etc. The objectives were to showcase Buick's technology to the audience and to conquest Lacrosse competitors by exposing the audience to the suite of Advanced Technology including: Lane Change Alert, Full-speed Range Adaptive Cruise, Forward Collision Alert, Collision Mitigation Braking, Side Blind Zone Alert, Lane Departure Warning, and Rear Cross Traffic Alerts.
Showroom Tour - Imagine yourself in a virtual Buick showroom. Except this showroom is unlike any you’ve ever experienced:
To get the audience excited about the LaCrosse, we knew that we had to use methods to make it stand out. We initially pitched to have the 3D model drive through various scenes and finish on the point where the user can engage with the 3D model. This concept developed to become one scene where the car drove onto the screen (see video below).