Amobee had been asked by ESPN to produce an ad that will run across the SportsCenter Feed application. This ad would support the NBA and various match ups between 11/18/2013 and 12/25/2012 with the ultimate focus being in the 5 match ups on Christmas Day. ESPN wanted to time the launch of this ad with the launch of the new Flagship SportsCenter application that launched on the 11/18/2013. The ad needed to be created within the warehouse environment as seen in the television commercial. This was due to the lack of production timing to create new assets therefore the focus had to be on what was used in the video. The campaign was measure on engagement and dwell time.