Amobee was asked to deliver a proposal on how 3D can be utilised to promote Guinness as the beer of choice for a new generation of African consumers, by exciting the Millennial Generation of consumers with what Guinness stands for and making the brand relevant to their lives.
In this concept, the user are introduced to the new look of Guinness using a 3D model and highlighted hotspots that allow them to discover more about the brand and it’s heritage.
Upon tapping ‘Open the Guinness Universe’ the user will be taken into the bottle through the cap into the world of Guinness. The user journey will zoom into one of the Guinness particles to arrive in the Guinness Universe.
Once the particles of the liquid have turned into the ‘Guinness Universe’, users can explore the ‘universe’ to find out more interesting facts about Guinness.
Finally, users can access a video sequence (in this example users are shown how to pour the perfect pint).
NOTE: This project was in collaboration with Carl Fisk, designer at Amobee London. Various assets produced were used for many of the concepts.