Live Nation had a strong interest in ideating promotions for concert tour's that included functionalities and attributes like; the ability for national sponsors (I.e. Coca Cola, Samsung) to sponsor the tour calendar. Along with, easy to swap out advertiser branding and localised calendars to support local content and concerts.
Interstitials are full-screen HTML5 ad panels for smartphones and tablets that appear before, after, or in-between content pages, and are 3.5 times more effective than banners. Integrating a live feed to promote relevant concerts that the user will have previously liked. Users can pick an alternative location from a selection. with Coca Cola/Live Nation branding.
With a live countdown, Live Nation would be employing urgency among its targeted audience. By using a feed on the banner it is possible to promote individual concerts and increase advertising traction for sales of tickets. Expandables start from an fixed ad placement or a standard MMA banner and expand to full screen or custom sizes on smartphones and tablets. Expandables really engage; outperforming standard banners 2 to 1!